Ads That Never Fail

PLUS, ✨ Instantly Create Beautiful Interfaces

Author

Growth Gen
July 03, 2024


Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

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🙌 Ads That Never Fail: TikTok Creative Strategy 2024
Insights from scaleup.community

It’s 2024, and your brand is ready to conquer TikTok. Traditional Facebook-centric strategies won’t work here. TikTok’s unique user behavior demands creative, platform-specific approaches. To avoid common pitfalls, it’s crucial to fully embrace TikTok’s vibrant culture.

🧠 Core Strategies for Sustainable Impact

  • Embrace TikTok Trends: Stay updated on current trends and integrate them into your content to maintain relevance and engagement.

  • Engage Native UGC Creators: Partner with native TikTok creators to produce authentic User Generated Content. This feels genuine and captures TikTok's spirit. 

  • Foster Community Through Hashtags: Utilize strategic hashtags to build a community around your brand, encouraging user interaction and content creation.

🧐 Creative Lifespan & Iteration Insights

  • Focus on the Hook: Invest 80% of your creative resources in crafting an attention-grabbing hook. With an average watch time of just 1.5 seconds, the initial impact is crucial.

  • Iterate Winning Concepts: Don’t stop at one successful ad. Iterate your top performers at least 50 times, tweaking elements like soundtracks and headlines.

  • Budget for Continuous Testing: Allocate 50% of your ad budget to testing new creatives weekly, adapting to TikTok’s fast-paced content environment.

🛠️ Technical Creative Testing Strategy

Optimize your ad performance with this structured testing approach:

1. Start with 4 ads per ad group on broad targeting to gauge general appeal.

2. Refine targeting with interest-based criteria after initial tests.

3. Target users with higher spending potential for better ROI.

4. Allow each test a 3-day run to gather sufficient data.

🚀 Scaling Winning Creatives

Maximize the reach of successful ads by:

1. Increasing the ad budget by 20% every 48 hours for cautious scaling.

2. Duplicating ad groups to test variations in a controlled environment.

3. Using Campaign Budget Optimization (CBO) to efficiently allocate budget across top-performing ads.

4. Setting cost caps to maintain control over your CPA as you scale.

Continuously iterate on your winning creatives for ongoing optimization.

💥 The bottom line

TikTok thrives on content that entertains, connects, and feels native. Embrace these strategies to maximize your impact on TikTok in 2024, creating engaging and successful ads that resonate with the platform's unique audience.

Design Brilliance with Galileo AI
Insights from Galileo.ai

🙌 How to Create Stunning UIs with Galileo AI

In today's digital landscape, creating visually appealing and functional UIs is more important than ever. Enter Galileo AI, a tool designed to simplify and enhance the UI design process.

🧠 Steps to Designing with Galileo AI

  1. Access Galileo: Head over to Galileo's website and log in to your account. Skip the payment plan page in the top right corner to reach the main design interface.

  2. Utilize the Prompt Box: Galileo AI allows you to convert images to UIs or generate designs based on textual prompts. For example, you can use a prompt like:

    “A portal for an online academy where tutors teach different subjects related to Science.”

  3. Wait for Magic: After entering your prompt, wait a few seconds. Galileo AI will generate stunning UI designs for each screen separately.

  4. Edit and Refine: Each generated UI design can be edited in Claude by clicking the edit button at the bottom of each design. This allows you to fine-tune details to better match your vision.

  5. Prototype in Figma: For those who want to create a prototype, you can open the designs in Figma. Here, you can further refine your designs and create a working prototype.

  6. Export the Code: Finally, you can export the code directly from Galileo AI, making the transition from design to development seamless and efficient.

🧐 Why Use Galileo AI?

  • Streamlined Workflow: Galileo AI simplifies the UI design process, allowing for quick and easy creation of professional designs.

  • Customization: With editing options available in Claude and Figma, you can ensure your designs meet specific requirements and standards.

  • Efficiency: Exporting the code directly from the platform saves time and reduces the potential for errors during the development phase.

💥 The Bottom Line

Galileo AI is a powerful tool for creating stunning and functional UIs. By leveraging its capabilities, you can streamline your design process, customize your projects to fit specific needs, and efficiently transition from design to development. Embrace these strategies to enhance your UI designs and stay ahead in the competitive digital landscape.


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