Ads That Drive Action

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🚦A Cautionary Advertising Tale
_{Insights from Demand Curve}

In much of the US, billboards are often home to accident lawyers, churches, fast-food chains, and realtors. But in San Francisco, it's a different landscape—filled with startups selling to other startups.

Here's a funny, cautionary story about one such billboard, with actionable lessons on what they could have done better.

The Billboard Blunder Imagine driving by and seeing a billboard that simply says "AI SDR." If you were curious and wanted to look it up later, what would you likely search for? Most people would type "ai sdr." Ironically, that's the name of one of Qualified's competitors!

Qualified’s product was called Piper, and while they hoped to gain traffic from the billboard, a competitor saw an uptick instead, even closing two deals—thanks to better SEO.

🎯 Lessons to Learn

1. Be Smart About Naming
   Choosing a product or brand name that matches common search terms can work wonders. Take inspiration from the well-known Thai restaurant in New York that cleverly named itself after something memorable.

2. Target Essential Keywords with Google Ads
   If your ad’s location or medium means people aren’t acting immediately—like billboards or radio—use Google Ads to target relevant keywords. Qualified should have bid on "ai sdr" to ensure they weren’t sending traffic to their competitor.
   

3. Create Immediate Action Opportunities
   A better billboard would be one that encourages instant action. For example, a design with a phone number to call, leveraging familiar imagery like an iOS call notification, is simple and effective. It’s intriguing, easy to act on, and instantly memorable.

The Takeaway
Qualified’s mistake increased the visibility of their competitor rather than their own brand. The lesson? Be mindful of how your ads are perceived and ensure they create direct, actionable pathways for potential customers. And always stay creative!

🎨 Analyze Your Data with Julius AI
_{Insights from superhuman.ai}

Ever wondered how to quickly make sense of your data without diving into complex spreadsheets? With Julius AI, you can easily upload your CSV or PDF files and let AI do the heavy lifting, transforming raw data into clear visual insights. Here’s how to get started:

🧠 Steps to Analyze Data with Julius AI

1. Sign In to Julius AI
   Head over to the Julius AI website and log in to your account. If you don’t have one yet, signing up is simple and fast. Once logged in, you’ll be ready to start exploring your data.

2. Upload Your Data
   Click on the upload button to select your CSV or PDF file. Julius AI accepts a range of data types, making it easy to work with different formats. Once uploaded, you can use prompts to start analyzing.

3. Prompt for Data Visualization
   Enter prompts to visualize or manipulate your data. Julius AI offers a variety of functions like filtering, cleaning, and extracting tables. Examples include:

• Data Manipulation: “Filter data to include only rows where [column A] is [enter value].”

• Data Cleaning: “Remove duplicates and fill missing values in [x] column.”

• Apply Formulas: “Calculate total revenue by [x] category.”

• Automation: “Write a script to generate a monthly report.”

💡 Pro Tip:
Experiment with different prompts to get the most out of Julius AI. The more specific you are with your requests, the better results you'll get—whether it’s for data visualization, automation, or formatting adjustments.

The Bottom Line
Julius AI makes analyzing and visualizing data effortless. With just a few prompts, you can transform raw information into actionable insights. Whether you're looking to automate reports or understand complex formulas, Julius AI is your go-to tool for turning data into decisions.

That’s all for today! While we curate another Growth edition for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰