Boost Traffic with Internal Links

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Ready for another day of staying ahead of the competition in the Growth race?

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TOGETHER WITH ADQUICK

Run IRL ads as easily as PPC

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.

Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can plan, deploy and measure campaigns as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

You can learn more at AdQuick.com

🚀 Boosting Traffic with Internal Linking
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Internal links aren’t just navigation tools—they can also drive SEO value similar to backlinks. Here’s how to strategically use internal linking to enhance your site’s search performance.

🧠 Three Internal Linking Exercises to Try

1. Maintain and Boost What Works
   Identify your top 10 pages by conversions or traffic. Add 10 internal links to each, directing them to related pages, high-traffic pages, or pages with lots of backlinks. Track metrics like traffic, impressions, and conversions to measure the impact.

2. Elevate Your Almost-Ranking Pages
   Look for pages ranking between positions 7 to 10 for their core keywords. Add 10 internal links to boost their relevance and help them move up the ranks. Monitor changes in their positioning to gauge effectiveness.

3. Revive Your Hidden Content
   Find pages with a crawl depth greater than three that aren’t getting enough internal visibility. Add 10 internal links to these pages, ensuring they are better connected within your website structure. Check for increases in engagement and discoverability.

The Bottom Line

Effective internal linking strategies can boost SEO performance, driving more traffic and improving visibility without relying solely on external backlinks. By focusing on maintaining top performers, boosting pages with potential, and bringing hidden content to the surface, you can significantly improve your site’s ranking power. Start small, track your results, and make those tweaks that make all the difference.

Top 5-holiday advertising challenges in 2024: A data-driven list
_{Insights from stackedmarketer}

Soon, Friday will fade to black, and bells will start jiggling. Holidays are on the way.

But for marketers—Holiday prep started weeks ago. For some, even months. Discussions about Q4 strategies are done, advertising campaigns are all set and ready, and expectations are high.

However, it’s even better to understand the current context—and what can you realistically expect, and what to prepare for.

Customers may spend less this year

While inflation has slowed in the US, it didn’t magically stop impacting budgets—and households are still used to cautious spending from the previous period. 

Let’s look at this graph:

Being the first big “sales period” in Q4, back-to-school shopping can be a good predictor of overall holiday spending.  

What does this mean for you: Maybe nothing. But in the grand scheme of things, it might be harder to sell this year than last. 

Which means you should put your stocks in good targeting and tailored campaigns, combined with juicy discounts or exclusive offers—to appeal to your potential shoppers. 

Well, check this out:

Stacked Marketer reported that the global ad market is projected to pass the $1T threshold this year. In the US, ad spend grew 14% in July, compared to 7% at the same time last year.

Price increases are making shoppers more cautious

Even if shoppers decide to spend money—they will do their due diligence.

Compared to last year, shoppers have a stricter attitude towards prices increasing. Or better said, they realize the value they’re paying for doesn’t adjust with the increase.

Look at this:

Shoppers are feeling that they’ve been taken advantage of even more than last year.

What you can do: Provide top-notch customer service. Improve communication with customers, respond to emails, and strengthen relationships with your customers.

Marketers are struggling with data measurement

Okay, we’ve covered increased competition, spend, and customer frugality. The best bet is to create tailored campaigns based on accurate data.

Well, here’s the fun part—data is getting harder and harder to track.

Respondents believe that measuring ROI, and managing and centralizing data are all harder this year compared to the last.

What you can do: On top of your regular campaigns, you could try more contextual advertising, while also relying on automation big platforms offer when the data in place is scarce.

Challenge accepted

All the above isn’t meant to tell you you’ll have a bad holiday season. Quite the contrary—you may crush the holiday season. 

This report is just pointing you to certain aspects you might want to pay attention to so you can do better than you initially would. 

So start your campaigns early and set up precise targeting, while offering competitive pricing, top-notch customer service—and you might be all set.

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That’s all for today! While we curate another Growth edition for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰