Break the Scroll Patterns

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any editions.

TOGETHER WITH LEVANTA

Levanta: Supercharge Your Brand’s Growth on Amazon

Looking to scale your brand’s visibility and sales on Amazon? Levanta is the affiliate marketing platform that unlocks powerful growth opportunities. With over 6,000 creators, influencers, and publishers in our network, you can drive high-intent traffic directly to your Amazon store.

Here’s the secret to growth: Amazon rewards external traffic with higher search rankings, and their Brand Referral Bonus gives you a percentage back on sales driven from outside Amazon. This means more visibility, higher rankings, and lower acquisition costs—all while boosting sales.

With Levanta, you can customize your cost-per-sale (CPS) or cost-per-click (CPC) rates to control your spend while maximizing ROI. Whether it’s through influencer collaborations, curated reviews, or publisher partnerships, Levanta enables you to expand your brand’s reach and grow faster.

Ready to take your Amazon brand to the next level? Start growing with Levanta today and watch your brand visibility soar!

Book a call now!

Pattern Interrupt Strategies for Engagement Insights from DTC
_{Insights from scaleup.community}

Cutting through the noise is a challenge for DTC brands, but implementing pattern interrupts can transform passive scrollers into active customers. Here’s how you can master the art of breaking the monotony:

🧠 Steps to Master Pattern Interrupts

1. Disrupt with Unpredictable Visuals
   Surprising visuals grab attention. Use bold, unexpected images that stand out from the usual feed. For instance, an organic beauty brand could swap their usual soft imagery for striking neon visuals to create contrast and force viewers to pause.

2. Leverage Story-Based Interrupts
   Storytelling adds depth to pattern interrupts. Use short, compelling narratives that resonate emotionally with your audience. For example, create content that highlights the challenges or "failures" before a product launch, showcasing vulnerability and authenticity to differentiate from polished brand stories.

3. Influencer-Driven Interrupts
   Collaborate with influencers who create unconventional, engaging content. Their authenticity and unique perspectives can serve as powerful pattern interrupts. Platforms like Insense make influencer management easy, from crafting creative briefs to overseeing communication, letting you focus on your core marketing efforts.

4. Format Breakers: Change It Up
   Switch up your content formats. If carousel posts dominate your industry, break the pattern with impactful single-image posts or use animated GIFs to shift audience expectations. Mixing formats can easily disrupt scrolling habits and capture attention.

5. Short-Form Video Power
   Utilize platforms like TikTok and Instagram Reels, which are perfect for pattern interrupts. Incorporate abrupt transitions, unexpected sound effects, or quick shifts in video pacing to snap viewers out of autopilot mode. Experiment with humor or satire to keep your content unpredictable and engaging.

The Bottom Line
In a crowded digital landscape, pattern interrupts are key to capturing and maintaining audience attention. By combining unpredictable visuals, authentic storytelling, influencer-driven content, and innovative format changes, DTC brands can enhance engagement and build meaningful, lasting connections with their customers. Use these strategies to keep your audience intrigued and engaged, ensuring your content stands out in the endless scroll.

Are marketers ready for the cookieless future?
_{Insights from stackedmarketer}

The past few years have seen data regulators tighten their grip around big tech companies, making once–easy user tracking more challenging by the day. 

Third-party cookies—a cornerstone of such tracking—are also going away. Is it justified? Are there any alternatives in place? Let’s check the data.

Reduced cookie access is one of marketers’ biggest challenges

It seems that most marketers are aware that your highly-targeted, highly-performing ads would be rendered useless without an effective data tracking system:

As you see, cookie deprecation is the third biggest challenge for US marketers.

It is just slightly behind ads being delivered alongside risky or fake content, which appears to be the biggest problem for both ad buyers and publishers—which was somewhat confirmed by advertisers pulling out of X.

Nevertheless, cookieless advertising appears to be more troublesome than ad fraud, for instance. 

DTC marketing is still heavily reliant on third-party cookies

It’s well known that DTC advertising is heavily reliant on third-party cookies for efficient online advertising. As such, it is the most prone to negative impacts of deprecation.

Just see this:

At the time this survey was conducted, cookies were supposed to be deprecated sometime in 2024. Yet, most DTC brands still relied heavily on cookie-based advertising. 

But you should probably start thinking about ways to mitigate that heavy reliance. There’s one downside to it, though.

Marketers are spending more due to signal loss

Some advertisers are already feeling the much-needed, yet negative effects of privacy laws on advertising, and due to the signal loss, some of them started upping their spending on different channels:

According to this report, CTV seems to be the channel to pay attention to post-cookies. Furthermore, creator marketing and paid search are all seeing a rise in the share of ad spend. And unlike zero and first-party data marketing, these channels can acquire users who never got in touch with your brand. Sounds like you can use them in combination.

Social media is an interesting addition—but the ability to incorporate first and third-party data and use machine learning features to target similar audiences tracked within their platform might also be a recipe for success.

This proactive approach and a willingness to embrace new technologies could help you keep thriving, despite the obvious hiccups… But still, the time to act is now. 

AI Tools to Supercharge Your Productivity

🎨 Epsilla: Build LLM-powered applications grounded by private or public data of your choice.

🚀 Small Hours: An AI-powered observability platform with automated root cause analysis and issue triaging, enabling faster diagnosis and resolution of problems.

📹 Syllaby: Turn any idea into a viral faceless video. Create Shorts or long-form faceless videos on any topic in minutes with Syllaby – the only long-form faceless video tool on the market.

🛠️ Magic Inspector: Build reliable, non-breaking, automated tests without any technical knowledge.

🔍 SocialSignal: Scan across social media to find relevant conversations, engage buyers, and promote your product.

That’s all for today! While we curate another Growth edition for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰