Build Strength Before Scaling

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🪣 Strengthen Your Foundation Before Running Ads!
_{Insights from DTC}

Contrary to popular belief, diving straight into paid advertising isn’t always the most effective way to scale your brand. While ads can certainly drive growth, spending money on them without a solid brand or product foundation is like filling a flawed container—it won't retain, and your growth won’t be sustainable. 😕

Before pouring money into ads, focus on fortifying your base first. Here are the top three weak points that often prevent brands from making the most out of their ad spend:

🧠 Key Weak Points to Address Before Running Ads

1. Product-Market Fit

   • Why It Matters: Are at least 20%-30% of your sales driven by referrals or positive reviews? Are customers returning and recommending your product to others? If not, you may need to reassess and refine your product to better align with your target audience’s preferences.

2. Post-Click Optimization

   • Smooth the Journey: Does your website load quickly, and is the purchasing process straightforward? Any friction after a click—such as slow loading times or complicated checkouts—can significantly reduce conversions. Just a 5-second delay can result in a 30% drop in conversion rate. Ensure your site is fast and user-friendly to maintain customer interest.

3. Content Creation

   • Keep the Momentum: Think of a comprehensive content library as the fuel that powers your marketing efforts. Paid media is more effective when supported by fresh, engaging content. The algorithm favors a consistent flow of diverse creatives. Be prepared with enough content, or have a dedicated team to produce new content regularly.

The Bottom Line

Address these foundational weak points before launching ad campaigns. Focus on enhancing the experience for your current customers and gathering their feedback. Treat your existing customers as your most valuable marketing resource. By refining your product and messaging, you create a solid base for successful ad campaigns. With a strong foundation in place, activating ads becomes a simple and effective strategy for scaling your brand.

Top AI research areas
_{Insights from Axios}

Between 2017 and 2022, AI research focused most heavily on large language models like OpenAI’s GPT-4, with around 13,300 papers exploring the subject. Roughly 10,300 articles focused on distributed machine learning, when a model is trained across multiple computers.

Neural scene representation (a method of building 3D objects out of individual points) and plant disease detection were the third and fourth most popular research areas respectively.

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That’s all for today! While we curate another Growth edition for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰