Drive Growth With Tweaks

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Ready for another day of staying ahead of the competition in the Growth race?

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TOGETHER WITH CHARGEFLOW

Master BFCM Success: Expert-Led Webinar for Holiday Season Prep

Chargeflow is hosting an exclusive webinar to prepare for the hectic holiday season, featuring top merchants Like Nick Shackelford (BREZ), Chris Lang (Fresh Chile), and industry leaders who've perfected their success (and survival) strategies for Black Friday and Cyber Monday. 

By joining, you'll have the opportunity to hear directly from merchants who understand the challenges and can help you maximize your profitability during the year's most critical sales period. You'll get actionable strategies to implement immediately, ensuring your business is prepared and optimized for maximum efficiency and profitability for this BFCM. 

And if that’s not enough, they're giving away thousands of dollars in prizes, including platform credits, and gift cards.

So what are you waiting for? Nov 7th, at 12 PM EST (limited spots available)

Register for the BFCM Webinar today!

📈 Boost Ad Impact: Iterating Proven Campaigns for DTC Growth
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DTC brands often find success with a few standout ad concepts, but real growth comes from evolving these winners. By creatively building on proven ads, brands can boost reach, combat creative fatigue, and elevate performance—all without starting from scratch.

Essential Strategies for Maximizing Ad Success

1️⃣ Revamp Core Features for Lasting Impact
To keep successful ads engaging, try adjusting core elements like visuals or headlines. Small tweaks can refresh an ad while preserving its original appeal. For example, rotating the main frame or altering background settings can make an old ad feel new and retain viewer interest.

Pro Tip: Introducing new settings or fresh faces can add a sense of novelty while preserving the ad’s core message. This technique works especially well for seasonal shifts or targeting specific demographics.

2️⃣ Layered Testing for Extended Reach
Testing structured variations—adjusting calls to action, visuals, or offers—lets brands refine ads based on audience response. By stacking these small changes, brands can target different audience segments or adapt to seasonal demands without needing completely new creative.

Case Study Insight: Brands like Glossier analyze performance data to identify winning elements in their campaigns. During their holiday campaign, for instance, Glossier’s methodical testing nearly doubled their return on ad spend by optimizing seasonal visuals and real-time ad feedback.

3️⃣ Leverage High-Conversion UGC for Seasonality
User-generated content (UGC) is ideal for holiday campaigns, as it offers an authentic appeal that resonates with consumers. For brands running holiday ads, UGC’s relatable format often drives stronger engagement than polished ads.

Execution Tip: Services like Insense streamline the process by providing customized UGC ads tailored for Q4, with results like over 14 million impressions in past campaigns.

4️⃣ Refine Top Performers
Use your best-performing ads as a foundation, analyzing why they resonate. If customer testimonials or social proof work well, create variations with new testimonials or settings to maintain relevance for new audiences or holiday-specific needs.

Takeaway
By iterating on winning ads with data-driven tweaks, DTC brands can reach new heights in engagement and ROI. This holiday season, leverage a structured approach to ad iteration for maximum impact.

📈 B2B Product Discovery: A Crucial First Step
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Getting in front of the right B2B audience can be a challenge, and product discovery—the first contact between brand and buyer—is key to the journey. Here’s a snapshot of what we’ve learned from recent data:

1️⃣ Discovery Barriers Exist
While 45% of B2B buyers found products easy to locate online, a quarter of respondents struggle, often due to vague value propositions or hard-to-navigate pages. To avoid this, improve discoverability with clear copy, strong calls-to-action, and intuitive navigation.

2️⃣ Creativity in Ads Drives Interest
Creativity counts! Brands with unique, humorous, or visually interesting ads see 50% more engagement, 46% greater brand awareness, and 43% more word-of-mouth. Don’t hesitate to make your ads memorable to improve product discovery.

3️⃣ Effective Channels for Acquisition
Social media leads the way in B2B discovery, with LinkedIn and Facebook driving acquisition efforts, while SEO remains a steady contributor. Allocate your budget wisely across these channels to maximize reach and engage more buyers.

4️⃣ Generational Preferences Vary
Millennials dominate B2B purchasing, favoring internet searches, LinkedIn, and email, while older generations often rely on referrals. Adapting to each generation’s preferences is crucial for successful discovery.

5️⃣ Multiple Touchpoints Are Essential
Only 7% of buyers trust a brand after 1-2 interactions, while nearly half need at least 3-5 touchpoints. With B2B discovery requiring consistent, multi-channel visibility, brands should prioritize sustained engagement to build trust.

Verdict on B2B Discovery
B2B discovery is a journey requiring creativity, targeted channels, and multiple touchpoints to engage buyers. By focusing on consistent visibility across relevant platforms and tailoring outreach to different generational preferences, brands can increase engagement and connection with potential clients. Remember, each interaction helps build trust—whether it’s an engaging ad, informative newsletter, or personalized follow-up, all contributing to a more impactful discovery process and a stronger customer relationship in the long run.

AI Tools to Supercharge Your Productivity

🧠 Convergence: Personal AI assistants that learn, adapt, and remember, handling tasks so you can focus on what matters.

📅 TimeOS: Use AI to organize your meeting notes into structured insights, beautiful formatting, and next steps.

🤖 Spinach AI: AI that runs your meetings and automates post-meeting tasks: creates action items, updates CRM, drafts recap emails, and more.

📚 Sourcely: Paste your essay or paper to find, summarize, and add credible academic sources.

📊 Aptitude: Conduct and analyze conversations with hundreds of customers, delivering the depth of an interview at the scale of a survey.

That’s all for today! While we curate another Growth edition for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰