Expensive Ads Convert More

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any editions.

TOGETHER WITH LEVANTA

Supercharge Your Brand’s Growth on Amazon with Levanta! 

Looking to scale your brand’s visibility & sales on Amazon in Q4? Levanta is the affiliate marketing platform that unlocks powerful growth opportunities! With over 6,000 creators, influencers, and creators in their network, you can drive high-intent traffic directly to your Amazon listing.

Here’s the secret to growth: Amazon rewards external traffic with higher search rankings, and their Brand Referral Bonus gives you a percentage back on sales driven from outside Amazon. This means more visibility, higher rankings, and lower acquisition costs—all while boosting sales!

With Levanta, you can control your cost-per-sale (CPS) or cost-per-click (CPC) rates to control your spend while maximizing ROI. Whether it’s through influencer collaborations, curated reviews, or publisher partnerships, Levanta enables you to expand your brand’s reach and grow faster.

Ready to take your Amazon brand to the next level? Start growing with Levanta today and watch your brand visibility soar!

Connect with Levanta today!

🧠 It’s Not All About CPM or CPC
_{Insight from demandcurve}

Many new advertisers fall into a common trap: they assume that cheaper traffic is always better. They fixate on CPM (cost per thousand impressions) and CPC (cost per click), without focusing on the more crucial metrics: return on ad spend (ROAS) and cost per acquisition (CPA).

Imagine running two ad campaigns:

• Campaign 1: $10 CPM, $1 CPC

• Campaign 2: $30 CPM, $5 CPC

At first glance, Campaign 1 seems more cost-effective, right? But often, the more expensive traffic converts better. Here’s why.

Why Expensive Traffic Can Be Worth It

1. Data-Rich Targeting: Ad platforms like Meta have extensive data on users, from the apps they use to their buying habits. If the algorithm believes someone is ready to make a high-value purchase, they’ll charge you more for that click. The higher the likelihood of conversion, the more you pay.

2. Ad Placements Matter: Premium placements like Facebook feeds, Instagram Stories, and Reels tend to perform better than cheaper spots like Right Column or Audience Network. Sure, you pay more for top-tier placements, but the quality of engagement and conversion often justifies the cost.

 Why Cheaper Traffic Isn’t Always Better
Cheap impressions usually mean low-quality traffic. It could be people who aren’t paying attention, aren’t likely to click, or won’t convert. If CPM or CPC seems too low, there’s a reason—it’s not premium attention.

For niche products or revolutionary ideas, cheaper traffic might still work. But for most brands, investing in higher-quality traffic, combined with great creatives and optimized landing pages, is the key to driving better results.

🔍 The Bottom Line

Don’t obsess over CPM and CPC. Focus on the bigger picture: driving conversions and maximizing ROAS. Expensive traffic can often deliver better results if you have the right strategy in place. Prioritize the quality of your audience and ensure your ads, landing pages, and sales funnels are designed to capture their interest effectively. In the end, investing in higher-quality traffic will lead to more sustainable growth and long-term profitability.

🎥 Analyze Videos Seamlessly with AI Studio
_{Insights from superhuman.ai}

Want to quickly analyze videos and extract useful insights? AI Studio makes it easy with its powerful tools designed for video content analysis. Here’s a quick guide on how to analyze your videos using AI Studio's advanced models.

🧠 How to Analyze Videos with AI Studio

1. Visit AI Studio
   Head over to AI Studio and start by selecting the right model for your analysis. For this, choose Gemini 1.5 Flash 002 from the model list.

2. Upload Your Video
   Once you've selected the model, upload the video you want to analyze. Whether it's a short clip or a longer video, the process is the same.

3. Enter the Prompt
   Now, input the prompt:
   “Analyze this video, provide the script, and give 5 suitable titles.”
   This will instruct AI Studio to break down the video content, create a script, and suggest title options for you.

4. Wait for the Results
   Within seconds, the analysis will be complete. You’ll receive a script of the video along with 5 potential titles.

5. Further Customizations
   You can refine the output by asking AI Studio for a summary in bullet points or requesting suggestions to improve your video content. The platform allows you to go deeper into the insights with just a few simple prompts.

💡 Pro Tip: Use AI Studio’s recommendations to enhance your videos and make data-driven improvements to your content.

The Bottom Line
AI Studio offers a fast, efficient way to analyze video content, create scripts, and generate creative titles. Whether you’re looking for a full breakdown or just a summary, AI Studio simplifies the process, allowing you to focus on making better videos. Perfect for content creators, marketers, and anyone looking to optimize their video strategies.

That’s all for today! While we curate another Growth edition for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰