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Headlines That Drive Action
đ Uncover ad secrets that convert
Hey there đ§
Ready for another day of staying ahead of the competition in the Growth race?
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Mastering Landing Page Headlines
Insights from stackedmarketer
Is your landing page not converting as expected? Donât rush into a complete overhaul just yet. Often, a simple tweak to your headline can bring remarkable improvements. Hereâs how to refine your headlines for maximum impact:
đ§ Top Tips for Better Landing Page Headlines
Ditch the Jargon
Instead of trying to impress with complex words, focus on clarity and engaging the reader. Be specific and relatable. Compare âSimplified brewery managementâ with âA faster, hoppier way to grow your brewery.â Itâs more engaging, right?Address Customer Doubts
Reassure potential customers by reinforcing your offer with guarantees. For instance, âSave 30% on your SaaS stackâ becomes more powerful when followed by, âOr get your money back.âUse Conversational Language
Adding words like âliterallyâ or âactuallyâ creates a more human, relatable tone. Example: âA project management tool youâll actually enjoy using.âPaint a Picture
Help the reader visualize your product by describing its benefits vividly. Instead of âCoffee in your freezer,â try âLike having a barista in your freezer.âBe Clear, Not Confusing
A confusing headline can drive away potential buyers. Make sure your message is clear. For instance, replace âWe made it. Just for youâ with something straightforward like âIntroducing organic plant-based milks.â
The Takeaway
Revamping your landing page doesnât always mean a complete redesign. Often, adjusting your headline is enough to engage your audience better and improve conversions. A little clarity and creativity go a long way! Time to apply these headline tips and boost your results.
Do online ads annoy users: a data-driven report
Insights from stackedmarketer
Letâs face it. Even advertisers donât enjoy all ads all the time.
Now imagine how online users must feel when your brandâs promotional content interrupts their favorite YouTube video or even their casual TikTok âdoomswipe.â
Not good, probably.
But how annoying are ads actually? What do users think about them and what can you do to improve this experience? Well, thatâs what weâll try to find out using data.
What does everyone think of online ads?
It doesnât matter how great your ad isâsome people just wonât be happy to see it.
Itâs the harsh reality of advertising. HoweverâŚ
âŚItâs not as bad as we thought it would be.
It appears that less than half of respondents are often annoyed by online ads. Knowing that we can assume that 60% arenât. Now thatâs a good start.
Moreover, 31% donât mind seeing or hearing ads for free contentâwhich is proven by successful businesses relying on this model. Including our newsletter, for example.
Thereâs also 21% of respondents saying theyâve bought what theyâve seen advertised by their favorite content creators.
On the other spectrum, 27% of respondents say they use ad blockersâwhich will talk about more later. While 35% are annoyed by targeted ads based on history and behavior.
The Crewâs verdict: This one report may tell us that ads arenât as annoying as we think. Especially if you advertise them on platforms that provide free, engaging content in returnâthink TikTok, YouTube, Twitch, Spotify, or even newsletters.
Also, it seems that UGC and influencer content work better than targeted content. Or at least, annoys fewer online users. Something to think aboutâŚ
How do online users see different marketing channels?
Not all ads are equal. Neither are the platforms on which we serve them.
This chart illustrates it
Looking at this, the print medium seems to not ruffle anyoneâs feathers. Most are indifferent about them or donât hate them at allâpossibly because they arenât intrusive and are easy to ignore.
But they are also less engaging and not measurable. And we donât care about print media that much.
When it comes to online ads, audio streaming channels seem to be the most annoying. Itâs a pretty even balance between love, indifference, and annoyance. Itâs best to tread lightly.
Video streaming ads and website ads seem to be the most enjoyable and also least unlikeableâand judging by the indifference bar, theyâre also quite engaging.
Most importantly, social media ads arenât as annoying as you might think.
While 33% said theyâre annoyingâwhich seems to be an overall average, thereâs still 40% that enjoy them. The most important part is how youâll handle the ad creative part.
Userâs outlook on retail media ads versus marketplace ads
While on the subject of different channels:
It looks like shoppers are twice as likely to convert from ads on retailers' websites compared to marketplace ads.
We could guess it is because audiences on retail media websites are already âhot,â And that, in combination with âtrustâ in a particular retailer, makes for a converting combo.
What you can do: With retail media networks on the rise, you could leverage the opportunity to promote your products on retail websites along with relevant products.
Usersâ outlook on website ads versus social media ads
Is there a difference in how users perceive social media ads versus website ads?
Letâs check:
Notice something interesting here?
Most negative descriptions are the same for both ad channelsâhowever, social media ads are considered funnier and more entertaining.
Makes sense, as the social mediaâs âattention competitionâ is fierce.
This is also a good lesson for you. If youâre advertising on social media, youâll have to bring your creative A-game.
Online user behavior towards ads
Looks like ads might be less annoying than, say, finding out youâre out of coffee on a Monday morning.
But thatâs in theory. Whatâs it like in practice? Letâs check:
Not bad. While more people skipped an online video ad, almost 42% watched it âtill the end in the past seven days at the time of asking.
Whatâs more, a third of all respondents further researched something theyâve seen in an ad.
25% clicked on an ad on a website, and a little less did the same for social media.
However, only 11.6% say theyâve actually bought something seen in an ad, which confirms the discrepancy between seeing an ad, clicking on it, and actually converting.
Itâs still a long journey through the funnelâŚ
Are users blocking your ads?
Weâve mentioned earlier that a chunk of users use ad blockers.
And we care about it because it is software that disables ad tracking completelyâand often removes all advertising material from your online browser.
Put simply, people who use ad blockers are near-impossible to serve ads to.
Letâs take a look at the percentages:
Apparently, 41% of surveyed US users donât use ad blockers, while 13% donât know what it is. This also means that almost half of all respondents in the US use ad blockers in some form.
However, while almost a quarter of all users block ads on their web browsers, only 9% of respondents in the US have ad blockers installed on smartphonesâor both devices.
The Crewâs Tip: Make sure your ads are mobileâfriendly. Thereâs a bigger chance your targets will see them.
How can you reduce ad annoyance as a brand?
If you canât make everyone love ads, at least you can make them hate ads less, right?
Weâll call that âreducing ad annoyance.â
As a brand, youâll have to look at what ad efforts make your potential customers pull their hair outâand try to do as little of that as possible.
Hereâs a chart that could help:
Most of the respondents have a negative view of brands that advertise too much.
Also, more than 40% say that theyâre annoyed by ads that block their content, while a bit less say they donât like irrelevant ads.
Thereâs also a bit of negativity towards ads next to inappropriate content (28%) and ads that seem to be overly targeted (almost 20%).
The Crewâs opinion: First, the above tells us that you should keep ad fatigue in mind. Donât overload your potential customers with too many adsâas it might be counterintuitive.
Also, if you want to advertise, try to make your ads as least annoying as possible. Pop-ups, intrusive, and interruptive ads seem to be high on the annoyance list.
In fact, thatâs one of the reasons why X ads took a huge hit from big advertisers concerned that their ads may be served alongside politically sensitive, or downright inappropriate content.
The âattitudeâ is improving
Pardon the pun, but it seems like people are not as annoyed by ads as we think so.
By understanding user preferences and avoiding overly intrusive methods, you can craft ads that resonate better.
So, keep your creative game strong and your audience in mind to make the ad experience as enjoyable as possible.
At least thatâs what we can conclude from this report.
But let us know if you disagree, weâd be happy to hear!
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Thatâs all for today! While we curate another Growth edition for tomorrow, let us know how you felt about today! And share this with someone whoâd love it.đĽ°