Make your ads work smarter

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any editions.

TOGETHER WITH WYNTER

Wynter, a B2B market research platform, is looking for marketers to participate in paid research studies. Companies want to understand what resonates with their target audience by collecting feedback on their marketing materials and websites.

Here's how it works:

1. Participate in quick surveys or 1-on-1 meetings.
2. Share feedback on messaging, websites, and positioning statements.
3. Earn up to $600/hour for your insights.
4. You'll be invited based on your profile whenever a relevant study comes up, and you can choose to participate or not. There are no right or wrong answers, just your expertise.

Payout ranges:

1. Quick Surveys (5-15 mins): $5 to $95 for providing feedback.
2. Demos/Interviews (30-60 mins): $75 to $600 for more in-depth sessions.
3. Payments are processed within 5 days via PayPal, gift cards, or Visa.

It's flexible, low-pressure, and a great way to stay involved in industry trends while earning on the side. 

Apply here and Start making extra dollars today!

🚀 Mastering the New DTC Playbook
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Breaking into the Direct-to-Consumer (DTC) market isn’t as simple as it once was. In the early days, a website, social media, and ads were enough to build traction. But as competition grows, success requires a more refined strategy. Here are three pillars for DTC brands that thrive, based on Pilothouse’s expertise.

 Key Drivers of DTC Success

1️⃣ Create a Product That Adds Value
The key isn’t solving huge problems but making life easier for customers. Think of Cane Brew Sweet Tea, which introduced pre-sweetened iced tea bags. By removing the need for extra sweeteners, the brand filled a small but meaningful gap—and it paid off with rapid growth from day one.

2️⃣ Develop a Seamless, Functional Website
An effective DTC website prioritizes usability, speed, and clarity. It doesn’t have to be fancy—it just needs to clearly convey the product's value and provide social proof. Without these elements, ad spending goes to waste. Pilothouse improved Cane Brew’s site before launching ads, boosting conversion rates by 6.05%.

3️⃣ Use Paid Ads Strategically and Stay the Course
Meta ads remain a popular and cost-effective way to scale new brands, but they take time to deliver results. Warming up the pixel and finding the right audience typically takes 3-6 months. Cane Brew’s patience paid off: Q2 saw an 824% increase in sales, with an average ROAS of 2.16 over the first six months.

🎯 The Takeaway

Cane Brew’s journey highlights that organic social growth isn’t always essential for success. They focused on solving a real need, building a functional website, and sticking with their ad strategy. With a thoughtful approach, any brand can unlock sustained growth in today’s competitive DTC landscape.

📝 Build a Quiz App with Claude
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Looking to create an interactive quiz app quickly? Claude makes it simple with its advanced AI capabilities. Whether for education, entertainment, or customer engagement, you can build and customize quizzes effortlessly. Here’s a step-by-step guide to get started:

Steps to Create a Quiz App Using Claude:

1️⃣ Sign Up on Claude
Visit the Claude platform and register an account. Make sure to explore the available tools and settings.

2️⃣ Select Your Model and Features
Choose Claude 3.5 Sonnet as your model, and ensure the artifact feature is activated. This feature enhances functionality and provides more control over your quiz design.

3️⃣ Generate Your Quiz App
Provide Claude with a specific prompt such as, “Create a quiz app about [insert topic].” The AI will process your input and generate a working quiz app based on your instructions.

4️⃣ Customize and Refine the App
After Claude generates the quiz, you can further edit the content, tweak color schemes, and add additional questions or sections. These customization options let you align the app with your preferences and branding needs.

Pro Tip: Test the quiz thoroughly after each edit to ensure it runs smoothly and provides an engaging experience for users.

The Bottom Line

Claude streamlines the process of building quiz apps, empowering users to develop interactive experiences with minimal effort. Whether for fun, education, or business purposes, the ability to generate, customize, and fine-tune quizzes makes Claude a go-to tool for fast app development. Dive in and create your quiz today to engage your audience like never before!

That’s all for today! While we curate another Growth edition for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰