Meme Your Way Up

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Why Memes Matter in Marketing
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Picture this: You’re microwaving leftover lo mein and scrolling through Instagram. Influencers flaunting luxury cars, relatives on vacation, social media gurus pushing viral templates—it’s all the usual stuff.

But then, a reel catches your eye:
“Do you know how much people earn posting memes?” the host asks.
“In 2016, the meme account @fuckjerry charged $30,000 per sponsored post. And what did they post? Memes!”

You pause, thinking about all those coffee art photos you posted for free. “I could have been making $30,000 per meme?”

🧠 The Psychology of Memes

Memes are more than just funny pictures—they’re cultural touchpoints. Coined by Richard Dawkins in 1976, a “meme” describes a cultural idea spread from person to person. With social media, memes have become powerful tools for brands to connect with audiences.

Take Heinz, for example. They used memes to humorously debate whether a tomato is a fruit or vegetable, resulting in over 4 million impressions and 80,000 engagements. Why? Memes are relatable and shareable, unlike traditional ads that feel impersonal.

Smart marketers know that people dislike being overtly sold to. They prefer content that entertains, educates, or surprises them. Memes do just that, creating a sense of shared understanding between brands and their audience.

🤑 How to Leverage Memes in Your Marketing

Social Media Marketing
Use humor to address your audience's pain points. Don’t just post popular memes and expect results. Instead, craft memes that humorously highlight the challenges your ideal customers face. This approach captures attention and makes potential customers curious about your solution.

Subscriptions
Capitalize on special events and holidays. Knowing your audience well pays off—literally. Netflix, for example, used memes from their hit show You to add a festive twist to their content, boosting engagement during the holiday season.

Content Creation
Memes can do more than entertain; they can educate. Use them to deliver valuable insights in a relatable way. Presenting educational content through memes helps make the information more memorable and easier to digest.

The Bottom Line

Memes, when used strategically, can grab laughs, clicks, and dollars. They resonate with audiences because they feel like an authentic reflection of shared experiences. Just remember, authenticity is key—forced or awkward meme usage will be spotted immediately and could backfire. Use memes wisely, and they could be the tool that elevates your brand’s marketing strategy to the next level.

How long does it take for users to get acquainted with Microsoft’s Copilot?
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A new Microsoft study shows that it takes around 11 weeks for people to adjust to using Copilot in their work. After three to six weeks with Copilot, 18% of professional users said the AI platform helped them attend fewer meetings. But after 10 weeks, that number rose to 37%. The same help true for productivity, work enjoyment, and work-life balance.

AI Tools to Supercharge Your Productivity

📚 Briefy: Instantly convert long texts, audio, and videos into concise, easy-to-read summaries with just one click.

🎬 Capsule: A smart, AI-driven video editor designed for content and marketing teams to streamline video creation and editing.

🧠 MindStudio: Seamlessly integrate AI into your marketing processes.

⚙️ AE Studio: Develop tailored AI solutions to tackle your specific business challenges swiftly and effectively.

📊 SlideSpeak: Interact with your PowerPoint presentations by asking questions, generating summaries, action items, and more.

That’s all for today! While we curate another Growth edition for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰