Perfect your Waitlist Strategies

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Ready for another day of staying ahead of the competition in the Growth race?

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🚀 Effective Waitlist Campaign Strategies: How to Build Momentum
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When executed well, a well-planned waitlist campaign can create lasting momentum for weeks, months, or even years. Conversely, a poorly executed waitlist, pre-launch, or pre-order strategy can turn a potential success into a failure.

Let’s break down the essentials.

Waitlist Dos:

1. Create a Sign-Up Mechanism: Always provide a way for customers to sign up for out-of-stock products. If a product isn’t discontinued, capture visitors’ details on the product page instead of letting them leave.

Examples to Emulate:

• Rhode Skincare: The hero homepage is dedicated to promoting new product drops and building hype for the waitlist, encouraging customers to provide their contact information.
  

  

• Update Your Navigation: Include a "COMING SOON" or "WAITLIST" menu item in your mega navigation to make it easily accessible. A large waitlist is desirable, while a small one can be detrimental.

• Create Scarcity: A waitlist works best when paired with scarcity. Customers should feel that being on the waitlist is the only way to secure the product before it sells out again.

• Announce Authentically: If converting your site to a waitlist, announce it in an unfiltered, organic way. Authenticity is key; avoid overly scripted or polished announcements.

Waitlist Don’ts:

1. Avoid Preorder Without Clarity: Never put a product on preorder unless you know exactly when it will be back in stock and ready for shipping. Communicate this date under the CTA on the product page.

2. Protect Your Subscribers: If a product is about to sell out and you have subscribers waiting, prioritize them. Switch to a waitlist early to avoid disappointing your most loyal customers and creating demand for future restocks.

The Takeaway

Executing a well-planned waitlist campaign involves clear communication, strategic planning, and creating genuine scarcity. Embrace these best practices to ensure your waitlist strategy drives long-term success and customer satisfaction.

⚡️ AI Performance Race Intensifies
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OpenAI’s dominance in AI model performance has dwindled. Earlier this year, Gemini 1.5 Pro briefly surpassed OpenAI, and now Anthropic's Claude 3.5 has significantly outperformed their top model, GPT-4o, as per Anthropic’s data. With competitors closing the gap or even surpassing GPT-4 class models, attention is now focused on the upcoming GPT-5 release from OpenAI. The AI landscape is becoming increasingly competitive, and OpenAI’s new model will be crucial in reclaiming its leading position.

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