Personalize Campaigns for BFCM

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Ready for another day of staying ahead of the competition in the Growth race?

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Master BFCM Success: Expert-Led Webinar for Holiday Season Prep

Chargeflow is hosting an exclusive webinar to prepare for the hectic holiday season, featuring top merchants Like Nick Shackelford (BREZ), Chris Lang (Fresh Chile), and industry leaders who've perfected their success (and survival) strategies for Black Friday and Cyber Monday. 

By joining, you'll have the opportunity to hear directly from merchants who understand the challenges and can help you maximize your profitability during the year's most critical sales period. You'll get actionable strategies to implement immediately, ensuring your business is prepared and optimized for maximum efficiency and profitability for this BFCM. 

And if that’s not enough, they're giving away thousands of dollars in prizes, including platform credits, and gift cards.

So what are you waiting for? Nov 7th, at 12 PM EST (limited spots available)

Register for the BFCM Webinar today!

🎯 Optimizing Your BFCM Campaign with Smart Segmentation
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Black Friday and Cyber Monday (BFCM) are key opportunities for DTC brands to boost sales, but many businesses make the mistake of sending generic messages to their entire email list. A thoughtful segmentation strategy helps you deliver personalized experiences that drive higher engagement and conversions. Here’s how to do it right.

 Key Segmentation Strategies for BFCM Success

1️⃣ Target VIPs with Purchase History
Loyal customers deserve special treatment. Identify those who have made multiple or high-value purchases and reward them with early access or exclusive discounts. Personalized offers show appreciation and build lasting relationships.

Pro Tip: Avoid offering VIP perks to inactive subscribers who haven’t engaged with your brand. Doing so could dilute your message and reduce its impact.

2️⃣ Segment by Engagement Levels
Not all subscribers interact with your emails the same way. Some users open every message, while others remain inactive. Tailor your campaigns accordingly—offer exclusive deals to active subscribers and send re-engagement emails with incentives to less active users.

What to Avoid: Sending the same emails to everyone can overwhelm engaged users while failing to spark interest from dormant subscribers. Personalization is key to keeping both groups engaged.

3️⃣ Avoid Over-Segmentation
While segmentation is powerful, too many micro-segments can complicate your campaign. Stick to a few meaningful categories—like high spenders, repeat buyers, and recently engaged users—and craft clear, consistent messaging for each.

What to Avoid: Hyper-targeting small groups with different offers can fragment your brand message and make campaign management more complex.

The Takeaway
Effective segmentation ensures that your BFCM campaigns reach the right audience with the right message. By focusing on purchase history and engagement levels—and avoiding over-complication—you can create personalized experiences that boost conversions and drive sales. This holiday season, smart segmentation is your key to BFCM success.

🎥 Transform Images into Videos with Kaiber’s SuperStudio
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Creating stunning videos from images has never been easier, thanks to Kaiber’s SuperStudio. This AI-powered tool allows you to seamlessly convert static images into dynamic videos with just a few steps. Here’s how to get started.

Steps to Create Videos Using Kaiber’s SuperStudio

1️⃣ Sign Up on Kaiber AI
Visit the Kaiber AI platform and create an account to receive credits for your projects.

2️⃣ Access SuperStudio
Click on SuperStudio and select Create+ to begin the creative process.

3️⃣ Generate an Image Flow
Tap the + icon to open the flow menu and choose Flux. Use a descriptive prompt to generate your desired image. For example:
"High-resolution studio photograph of a young woman with striking blue eyes, freckles, and blonde hair, front view soft natural lighting, Canon EOS R5, 85mm f/1.2 lens."
Click the smiley face icon to render the image flow.

4️⃣ Convert Image to Video
Click the + icon again and select Luma Video to open a video flow. Drag your generated image into the keyframe slot. Add a new prompt to guide the transformation—such as:
"Girl smiling at someone."
Tap the smiley face icon to generate the video.

5️⃣ Generate, Download, and Share Videos
You can create multiple videos, download them, and easily share them with others.

Pro Tip: Experiment with different prompts for unique visual effects and try combining flows for enhanced creativity.

The Bottom Line

Kaiber’s SuperStudio makes it easy to transform static images into engaging videos using AI. With simple prompts and powerful flows, you can produce professional-quality videos in minutes. Dive into Kaiber today and bring your images to life!

That’s all for today! While we curate another Growth edition for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰