Rethink Your Meta Ads

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Ready for another day of staying ahead of the competition in the Growth race?

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A Fresh Approach to Attracting New Visitors with Meta Ads
_{Insights from stakcedmarketer}

Many marketers use Meta as a retargeting tool to reconnect with users who have already interacted with their brand. While this strategy can be effective, there's also a powerful opportunity to leverage Meta to reach new customers. The key is knowing how to set up your campaigns strategically. Marin Istvanic shares some expert tips to help you get started:

🧠 Steps to Use Meta Ads for New Customer Acquisition

1. Implement Strategic Exclusions

   • Narrow Your Audience: Marin audited a brand that successfully attracted new visitors through Meta by setting up tighter exclusions. They excluded Facebook and Instagram users who engaged within the last 365 days, website visitors from the past 180 days, and all buyer lists.

   • Why It Works: This approach might seem counterintuitive, but it forces Meta to find users who have never interacted with the brand before, creating a pool of new prospects. Although this might make your initial campaigns less effective, it opens the door for retargeting new visitors later on.
     

2. Experiment with Different Creatives

   • Refresh Your Approach: To capture the attention of new audiences, try different ad creatives. A fresh angle or a new visual can pique interest and attract new eyes. Your ad’s messaging and creative choices directly influence the audience Meta will target, so keep testing until you find what resonates best.
     

3. Keep an Eye on Ad Frequency

   • Optimize Ad Delivery: Facebook automatically handles audience targeting for retargeting campaigns, typically favoring image ads. However, to ensure optimal performance, check that the frequency of your image ads is higher than that of your video ads. This helps confirm that Meta is effectively reaching your desired audience.

The Takeaway

If you're struggling to attract new visitors with your Meta ads, consider revisiting your strategy. By refining your audience exclusions, testing various creatives, and monitoring ad frequency, you can create more effective campaigns that engage new prospects. This might just be the fresh approach you need to see better results.

How generative AI has impacted productivity around the world
_{Insights from axios}

Workers in India, Indonesia, and the UAE are far more likely to embrace generative AI in their work compared with Western nations, according to a recent YouGov survey.

Two-thirds of employees in India said generative AI has improved their productivity at work. Meanwhile, just 17% of Americans said the same. Americans were also the most likely nationality to report that AI had hindered their productivity, with 12% reporting that AI had played a negative role.

AI Tools to Supercharge Your Productivity

🚀 Contentful: Seamlessly create multi-brand customer experiences on websites, mobile apps, and other platforms with the help of AI.

🔍 Firebender: Find early adopters and new startup leads via an AI-powered database.

📝 Spinach.io: The AI Project Manager that saves you hours every week. Takes meeting notes, captures action items, and updates Jira, Asana, & more.

🎨 Beautiful.ai: An AI-fueled deck designer that helps employees build meaningful pitches, slideshows, and reports.

📸 Picurious: An app that allows you to upload a photo, then receive insights and answers about the subject of the image.

That’s all for today! While we curate another Growth edition for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰