Rhyme your way to Unforgettable Ads

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🎶 Rhyme as Reason
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Imagine this…

You’re browsing through your social media feed and an ad for a new energy drink catches your attention.

It’s not the flashy graphics or the sleek design that grabs you, it’s the tagline:

‘Boost and coast’.

“That’s catchy,” you think.

Then you keep scrolling.

Later that day, your friend asks for an energy drink recommendation… suddenly you remember ‘Boost and Coast’ and suggest the drink from the ad.

Why did that tagline stick with you?

🧠 The Power Of Rhyme As Reason 

A rhyme makes a message stick like glue in your brain. Research shows that rhyming phrases are easier to process, making them more memorable.

In 1999, psychologists Matthew McGlone and Jessica Tofighbakhsh conducted a study to see if poetry influenced the perception of truth. 

They collected various pithy statements and created new ones by dropping the rhyme but keeping the meaning—turning ‘woes unite foes’ into ‘woes unite enemies’. They tested these statements with a group of volunteers.

The results? Rhyming statements were judged to be 22% more accurate than non-rhyming ones. Incredible 

What does this mean for marketers? If you want to create a persuasive message… it might be time to rhyme. 

🤑 How To Use This 

So, how can we apply this to boost sales? Branded Slogans. 

🔝Position your brand as the top choice.

Oreo has been a favorite cookie for generations. Their cookies are delicious, but it’s their slogan that resonates with everyone.

The slogan: ‘Milk’s favorite cookie’

Oreo wants consumers to think of their cookies whenever they think of milk. This simple rhyme reinforces their brand every time.

And the slogan’s impact is clear in Oreo's enduring popularity.

🎤 Make Your Website Copy Sing.

Head & Shoulders captured attention with their tagline ‘You never get a second chance to make a first impression’. They know the power of a memorable rhyme. For their dandruff shampoo, they added another rhyme:

‘Head & Shoulders: Dandruff's soldiers’

This clever use of rhyme makes the message stick. Head & Shoulders' rhyming promotions help maintain their strong brand presence.

🔮 Create Ads By Remixing Familiar Rhymes.

Since its inception, Etsy has been known for its unique and crafty marketplace. One clever tactic they used was to adapt well-known rhymes.

We all know the saying ‘home sweet home’. Etsy put a twist on it for their home decor campaign:

‘Home, neat home’

This familiar yet fresh rhyme makes their ad memorable and catchy.

The Bottom Line 

Consumers are bombarded with marketing messages daily. They can’t remember them all. You need to find ways to stand out.

Rhyming jingles and slogans may not be as prevalent as they once were, but they’re still incredibly effective. Using rhymes can make your brand and messages more memorable and persuasive.

🔍 Analyzing Data with Interactive Tables in ChatGPT
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Explore Your Data Like Never Before!

With ChatGPT, powered by GPT-4o, you can dive deep into your data with ease. Here’s how to make the most of interactive tables in ChatGPT.

📁 Upload Your Data

Start by selecting GPT-4o as your model. Upload your data file directly into ChatGPT. (Remember, avoid sharing any sensitive information).

🔍 Explore Your Data

Once your data is uploaded, click the expand button to begin exploring. This interactive feature allows you to examine your data in a user-friendly manner.

🖱️ Select and Inquire

Click on a specific column you want to analyze. Simply type your prompt, and ChatGPT will know you’re referring to the chosen column. For example, you might ask, “What’s the total?” and ChatGPT will calculate it for you.

📊 Create New Tables

Need to generate new tables? Just describe what you want to calculate. GPT-4o will construct a new table with the values you’re interested in.

By following these steps, you can transform your data analysis process, making it more interactive and efficient. Give it a try and see how ChatGPT can enhance your data insights!

That’s all for today! While we curate another Growth edition for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰