Scale Faster With Focus

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any editions.

TOGETHER WITH PODPITCH

Get Your Team Booked on 3.8 Million Podcasts Automatically

The best way to advertise isn't Meta or Google – it's appearing on dozens of podcasts that your customers already love.

You could write a few emails yourself to podcast hosts...

Or you could automate thousands of emails going out weekly, pitching your people as the PERFECT next podcast guest.

With PodPitch.com...

• Log in with your email

• Load your brand info

• Click "automate"

Emails pitching your team as the perfect next guest will start sending out automatically to podcast hosts.

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🚀 Unlock Growth with The Bullseye Framework
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The Bullseye Exercise Framework helps startups zero in on the most effective marketing channels, rather than trying to spread efforts across all 19 growth options. It’s a method that prioritizes focus and testing to identify the best ways to scale your business. Let’s break it down:

 Steps to Implement The Bullseye Framework

1. Brainstorm Ideas Across Channels
Start by generating ideas for all 19 potential traction channels: from Viral Marketing and SEO to Trade Shows and Affiliate Programs. Think outside the box—even if an idea feels unrealistic, write it down. Every channel could present an opportunity to attract customers.

2. Rank the Channels
Evaluate each channel based on potential impact, cost, and feasibility. Prioritize channels that align well with your audience, offer reasonable cost-per-conversion, and are realistic to implement with your current resources. Focus on the top 3-5 that offer the best combination of reach and cost-effectiveness.

3. Test Before You Scale
Run small, inexpensive tests in your top-ranked channels. Whether it's a mini ad campaign, targeted cold outreach, or tapping influencers, these tests will provide data to see if the channels can drive meaningful growth. Measure results by cost per acquisition, conversions, and engagement.

4. Focus on What Works
Once you've identified a winning channel, double down. Allocate more resources to scale your efforts, whether through a proven content strategy, paid ads, or community building. Continuously monitor performance and adjust based on data.

The Bottom Line
The Bullseye Framework guides startups to discover scalable growth engines by prioritizing traction channels, testing ideas, and refining focus. By concentrating on what works, startups can grow faster without wasting resources on ineffective marketing channels. The key is to find the right balance between creativity, cost, and scalability for your unique business needs.

How to hire better talent
_{Insights from stackedmarketer}

Looking for a new hire? 

No matter whether you hire freelancers, full-time employees, or use some kind of different model—this is for you. 

The traditional way to hire someone is to write a job listing. Put it on your company’s site. Post it on LinkedIn. If you’re in tech, you might post on Wellfound or a similar website. 

If you’re hiring a freelancer, you might also post on Reddit and UpWork. If you really want to get creative, you might post the job in role or industry-specific communities and job boards.

 This works, sometimes. But there is a problem with the ‘post-and-wait’ approach…

Why you shouldn’t always look for freelancers on job boards?

The most talented people are rarely looking for jobs (especially not on job boards). 

“This is obvious,” you may say. “It’s why recruiters exist.” 

And while that is true, most people view recruiting—headhunting, poaching, whatever—as something you do when you’re making a seriously big-time hire. 

Very few do it for every single person they hire. But we think you should try.

 How do you find talented people for your marketing agency?

Two effective ideas:

• Find the LinkedIn pages of relevant companies you think have a high-quality bar. Look for people who work for those companies in the role you’re hiring for.

• If you are hiring for a role that lends itself to externally-facing work (a developer, designer, or writer), scour places where these people share their work publicly. Substack is an example if you are hiring writers—and find work you admire. 

What’s next?

Once you’ve found people, contact them.

[email protected] usually works magic, but people with publicly-facing work will also frequently have an email listed somewhere.

The Bottom Line
To hire top talent, you need to be proactive, not reactive. Instead of relying solely on job boards and waiting for applicants, actively seek out skilled professionals by identifying individuals at reputable companies or through platforms where they showcase their work. Taking the extra step to reach out directly will give you access to the best candidates, who are often not actively job-hunting but could be the perfect fit for your needs.

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That’s all for today! While we curate another Growth edition for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰