Turn Bias into Advantage

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Mastering Customer Confidence: Navigating Hindsight Bias for Smarter Marketing
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Imagine this:

The NFL season opener is in two days. Months ago, your friend asked if you wanted to split costs for tickets. As a die-hard fan, you considered it but weren’t sure your team could beat the reigning champs. Ultimately, you opted to watch the game at home instead.

Flash forward: It’s the final seconds, your team nails a game-winning field goal, and you scream, “I knew they’d win!” But did you really?

The Psychology of Hindsight Bias 🧠

Hindsight Bias, or the “Knew-It-All-Along” effect, is when we see past events as more predictable after they’ve happened. Researchers found that after an event occurs, we tend to recall giving higher probabilities to outcomes that did happen and lower probabilities to those that didn’t. This happens because our brain reshapes our memories to align with what we know now, making the past seem more predictable than it was. Overconfidence and failure to learn from mistakes often follow.

As a marketer, it’s crucial to present the facts clearly so your buyers can make informed decisions instead of relying on biased hindsight.

How to Apply This 🤑

Service Providers Offer clear reasons for choosing your service. Even a simple "because" boosts compliance. For instance, a dog groomer justified their higher prices by explaining the added value of dog grooming, making customers more willing to pay.

Lead Magnets Address buyer concerns upfront. Jones Road, for example, helps customers find their perfect shade, reducing their fear of wasting money on ineffective products, and building trust from the start.

Product Launches Don’t just focus on buyers—learn from non-buyers too. After every launch, send surveys to non-buyers to discover why they didn’t purchase, using this feedback to improve future campaigns.

The Bottom Line
Customers often misremember events, thinking they predicted the outcome when they didn’t. As a marketer, it’s your job to guide them with facts and help them make better decisions, keeping biases in check. By presenting clear, objective information, you can counteract overconfidence and ensure that your customers feel empowered and informed rather than misled by their own assumptions. This builds trust and fosters long-term relationships, ultimately driving more conversions.

How to do effective keyword research for e-commerce
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So you want to optimize your online store for SEO, but you don’t know where to start.

Here’s your first step: Keyword research.

How to do effective keyword research for e-commerce?

There are a couple of methods you can use to do keyword research effectively and quickly:

Method #1: Google’s keyword planner

This is the classic tool to use when trying to uncover search volume and trends.

It helps you align your keywords with what people are actively searching for on the world’s largest search engine.

How to use it: Come up with a list of relevant keywords that you want to rank for, and see what Google has to say about them. It’ll also suggest similar keywords with search volume that you probably never considered.

Method #2: Competitor keyword research

What better way to find new and relevant keywords than by seeing what your competitors are doing?

A quick Google search will show you several free tools that let you do this.

How to use them: Paste the link of your competitors’ campaigns into the tools, and see which SEO keywords they are ranking highly for.

These are probably the most lucrative keywords for your competitors. And if they’re relevant to your brand, they’re worth considering for your own SEO.

The Bottom Line
Effective keyword research is the foundation of successful e-commerce SEO. Using tools like Google’s Keyword Planner and analyzing competitor strategies can uncover valuable insights into what your audience is searching for. By targeting the right keywords, you can boost your store’s visibility, attract more traffic, and stay ahead of your competitors.

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That’s all for today! While we curate another Growth edition for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰