Turnaround Ad Slumps

Plus, 🚀 Supercharge Your Brainstorming

Author

Growth Gen
July 23, 2024

In partnership with


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🛡️ Salvage Your Client's Ad Account with This Strategy!
Insights from scaleup.community

Media buyers, if you're facing an unexpected drop in sales and ad performance, this strategy could be your lifeline!

When to Duplicate Your Campaign:

Recognizing the right moment to duplicate a campaign is essential. A gradual decline might call for new creative tests, but a sharp, significant drop demands a different approach.

🔍 Key Indicators:

  • Sudden Performance Drop: Noticeable decline over several days, unusual for the business.

  • Soaring CPA: Cost Per Acquisition jumps dramatically, for instance from $80 to $140.

  • High Return Customer Rate: An unexpected rise from below 40% to 55% or more.

  • Increased Meta Shop Traffic: Traffic spikes without corresponding revenue increase.

  • Decreased Add to Cart (ATC) Rate: Significant drop in the percentage of users adding items to their cart.

🛠️ Steps to Take:

Step 1: Duplicate the Campaign

  • Replicate the campaign with identical settings and ads.

  • Monitor performance over the next few days.

Step 2: Adjust Traffic Destination

  • If the initial improvement fades, cease traffic to the shop.

  • Redirect all traffic to your main website instead.

🚀 Results:

Redirecting traffic to the main site has consistently enhanced performance and stabilized the ad account.

Why This Strategy Works

  • Quick Reset: Duplicating the campaign helps counteract potential algorithmic issues.

  • Targeted Traffic: Directing traffic to the main site often results in better user experiences and higher conversion rates.

  • Proactive Monitoring: Regularly checking key metrics allows for timely and effective adjustments.

The Takeaway

When you observe a sudden and severe drop in ad performance, duplicating your campaign and redirecting traffic can be a game-changer. Stay vigilant with performance metrics and be ready to make quick adaptations. 🚀

By following this method, you can swiftly address and rectify unexpected declines, ensuring your ad account remains healthy and effective.

The Rising Cost of AI Training
Insights from Visual Capitalist

Since 2017, the cost of training AI models has skyrocketed. Initially, the landmark transformer model cost just $930 to train, but by 2023, the expenses have surged dramatically. Visual Capitalist reports that training Gemini Ultra reached over $191 million, while GPT-4 training cost exceeded $78 million. 

Meta's Llama-2 was relatively economical at under $4 million, but its successor might cost around $100 million, as estimated by machine learning scientist Nathan Lambert. Projections suggest Llama 4 could require over $1 billion, and GPT-5 might cost up to $2.5 billion. This escalation indicates that only large tech companies like Meta can afford the immense financial burden of developing next-gen AI models.

TOOLS FOR THE DAY!

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  4. Miro Intelligent Canvas: Turn ideas into polished content with an AI-powered platform that helps teams ideate and iterate faster.

  5. Veedo: Uncover valuable insights hidden within your video content with advanced learning and a user-friendly toolkit.


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