Unlock DTC Growth Secrets

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

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TOGETHER WITH WYNTER

Wynter, a B2B market research platform, is looking for marketers to participate in paid research studies. Companies want to understand what resonates with their target audience by collecting feedback on their marketing materials and websites.

Here's how it works:

1. Participate in quick surveys or 1-on-1 meetings.
2. Share feedback on messaging, websites, and positioning statements.
3. Earn up to $600/hour for your insights.
4. You'll be invited based on your profile whenever a relevant study comes up, and you can choose to participate or not. There are no right or wrong answers, just your expertise.

Payout ranges:

1. Quick Surveys (5-15 mins): $5 to $95 for providing feedback.
2. Demos/Interviews (30-60 mins): $75 to $600 for more in-depth sessions.
3. Payments are processed within 5 days via PayPal, gift cards, or Visa.

It's flexible, low-pressure, and a great way to stay involved in industry trends while earning on the side. 

Apply here and Start making extra dollars today!

🚀 Cracking the DTC Growth Formula
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Entering the DTC market might seem straightforward: build a site, sell products, grow on social media, and run ads. But as competition increases, the formula for success has evolved. Based on Pilothouse’s insights, here are three essential elements that new brands need to master for consistent growth in their first year.

🔑 Key Traits of Winning DTC Brands

1️⃣ Offer a Problem-Solving Product

Your product doesn’t need to tackle major challenges—convenience or differentiation can make all the difference. Cane Brew Sweet Tea is a perfect example. By offering presweetened iced tea bags, it eliminated an extra step for customers and positioned itself uniquely in the tea market.

2️⃣ Build a User-Friendly Website

Your website is critical to your success—it doesn’t need to be fancy, but it must be functional. A well-optimized site highlights product benefits and builds trust through social proof. Directing ads to an underwhelming site is like pouring water into a leaky bucket. Pilothouse helped Cane Brew optimize their site, increasing the conversion rate by 6.05% before running ads.

3️⃣ Launch Ads and Stay Patient

Most brands kick off with Meta ads because they offer a cost-effective way to acquire new customers. However, it takes time—typically 3-6 months—for the pixel to gather enough data and deliver results. Patience pays off: Cane Brew saw an 824% sales increase in Q2 and maintained a solid 2.16 ROAS within six months of launch.

🎯 The Takeaway

Cane Brew’s success shows that organic social media isn’t the only way to grow. They focused on solving a problem, built an easy-to-use website, and allowed time for ads to gain traction. With the right product, a solid website, and patience during the pixel-warming phase, brands can unlock significant growth and achieve long-term success in the DTC space.

🕸️ Automate Web Data Extraction with Zapier
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Want to simplify web data collection? With Zapier’s Chrome extension, extracting information from websites becomes effortless. Automate repetitive tasks and streamline data analysis with just a few steps. Here’s how to get started:

🛠️ Steps to Automate Web Data Extraction with Zapier:

1. Install the Extension
   Download the Zapier Central Chrome extension and log in to your Zapier account.

2. Create Your AI Assistant
   Inside the extension, set up a new AI assistant to help with your data extraction tasks.

3. Target a Website and Set Your Prompt
   Visit the website you want to pull data from and write a precise prompt for the assistant to follow.

4. Review and Refine Results
   Check the extracted data. If it’s not exactly what you need, adjust your prompt and try again.

💡 Pro Tip: Easily convert your assistant’s findings into a Google Doc or email draft, saving time on documentation and communication.

The Bottom Line
Zapier’s Chrome extension makes web data extraction fast and efficient. Whether you need to collect product listings, customer feedback, or research insights, this tool ensures accurate results with minimal effort. Try it out to automate data collection and supercharge your productivity.

That’s all for today! While we curate another Growth edition for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰