Unlock Holiday Cash Flow

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TOGETHER WITH WYNTER

Wynter, a B2B market research platform, is looking for marketers to participate in paid research studies. Companies want to understand what resonates with their target audience by collecting feedback on their marketing materials and websites.

Here's how it works:

1. Participate in quick surveys or 1-on-1 meetings.
2. Share feedback on messaging, websites, and positioning statements.
3. Earn up to $600/hour for your insights.
4. You'll be invited based on your profile whenever a relevant study comes up, and you can choose to participate or not. There are no right or wrong answers, just your expertise.

Payout ranges:

1. Quick Surveys (5-15 mins): $5 to $95 for providing feedback.
2. Demos/Interviews (30-60 mins): $75 to $600 for more in-depth sessions.
3. Payments are processed within 5 days via PayPal, gift cards, or Visa.

It's flexible, low-pressure, and a great way to stay involved in industry trends while earning on the side. 

Apply here and Start making extra dollars today!

🤑 Mastering Cash Flow During the Holidays
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The holiday season offers enormous opportunities for DTC brands, but it can also strain cash flow if not managed effectively. Balancing inventory, returns, and ad spend requires careful planning. Here are four key strategies to keep your brand financially healthy during the busiest time of the year.

Essential Cash Flow Strategies for the Holidays

1️⃣ Forecast Demand and Stock Smartly
Accurate demand forecasting is critical to avoid tying up cash in excess inventory or missing sales opportunities from understocking. Use historical sales data and predictive analytics to strike the right balance.

Case Study: Allbirds optimized their holiday inventory by analyzing past trends and using predictive tools, helping them avoid over-ordering and unnecessary cash flow drains.

Pro Tip: Use tools like TradeGecko or Brightpearl to track stock levels in real-time, preventing over-commitment and optimizing inventory flow.

2️⃣ Negotiate Flexible Payment Terms
Securing extended payment terms with suppliers—such as net 30 or net 60—can ease cash flow stress by allowing you to sell products before payment is due.

Case Study: Warby Parker successfully extended supplier payment terms during high-demand seasons, maintaining liquidity to cover increased expenses.

Stat: Fundbox reports that 64% of small businesses struggle with late payments, emphasizing the need for supplier flexibility.

3️⃣ Leverage Financing to Cover Gaps
Even with the best plans, cash flow gaps can arise. Accessing short-term financing, credit lines, or revenue-based funding ensures you can manage inventory and marketing expenses without sacrificing growth.

Pro Tip: Explore flexible funding options that avoid long-term debt. Stenn offers a free eBook, Your Guide to Fast Funding for eCommerce Success, for practical tips on bridging cash flow gaps.

4️⃣ Streamline Returns Management
Post-holiday returns can drain cash reserves if not controlled. Clear policies and automated solutions can ease the process and prevent financial surprises.

Case Study: Glossier minimized returns-related losses with a transparent policy and software to streamline customer returns efficiently.

Final Thought

With thoughtful cash flow strategies, your brand can thrive during the holiday season. Forecast accurately, manage supplier relationships, explore financing options, and control returns to stay liquid and maximize profits. Planning ahead is the key to turning the holiday rush into long-term success.

🎮 The Growing Potential of Video Game Ads
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Gamers are highly engaged, focused, and emotional decision-makers, making them a valuable audience. But despite this, gaming ads aren’t as prominent as other digital advertising channels. Let’s explore the landscape.

What Are Video Game Ads?
In-game ads are placements within mobile, PC, or console games. Key types include:

• Intrinsic Ads: Non-intrusive and blended into the game environment.

• Rewarded Ads: Offer in-game rewards for watching.

• Interstitial Ads: Full-screen ads appearing during pauses or loading screens.

Ad Revenue on the Rise
The global market for video game ads is booming, with projections showing a 5.7x increase in revenue from 2017 to 2027—adding $100 billion. However, in the US, video game ads make up less than 5% of total ad revenue, indicating room for growth.

Who Are Gamers?
In 2023, there were 3.2 billion gamers worldwide. The audience is diverse—55% of US gamers are male and 45% female. Millennials dominate most gaming segments, but mobile gaming is especially popular among Gen X and female players. 

In-Game Purchases on the Rise
Microtransactions are now common, with millennials and Gen Z entering peak spending power, contributing to the growth of in-game purchases. Mobile gaming, in particular, offers vast potential with more time spent in games than advertisers currently capitalize on.

Challenges and Opportunities
While advertisers see promise, 70% find gaming ads complicated to run, which limits growth. However, those who adopt them find them effective—78% report success for brand awareness, and 65% say gaming ads deliver solid ROAS.

The Bottom Line
As ease of implementation improves, video game ads—especially mobile ads—could claim a bigger share of the ad market. For now, it’s a growing, underutilized channel full of potential.

AI Tools to Supercharge Your Productivity

🔍 Codara: Review your code and diagnose errors using AI.

🚀 Antispace: Converts thoughts into actions by aiding in problem dissection, solution formulation, and implementation.

💡 Dovetail: An AI-first hub that makes it easier to automatically centralize and transform scattered customer feedback into insights that drive your decisions.

🎙️ Wondercraft: An AI-powered audio studio that makes it easy to create audio content, like ads, podcasts, and meditations, without recording.

📹 MeetGeek: Automatically video record, transcribe, summarize, and share granular insights from every meeting to any tool.

That’s all for today! While we curate another Growth edition for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰