Unlock Keyword Auction Secrets

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Ready for another day of staying ahead of the competition in the Growth race?

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TOGETHER WITH WYNTER

Wynter, a B2B market research platform, is looking for marketers to participate in paid research studies. Companies want to understand what resonates with their target audience by collecting feedback on their marketing materials and websites.

Here's how it works:

1. Participate in quick surveys or 1-on-1 meetings.
2. Share feedback on messaging, websites, and positioning statements.
3. Earn up to $600/hour for your insights.
4. You'll be invited based on your profile whenever a relevant study comes up, and you can choose to participate or not. There are no right or wrong answers, just your expertise.

Payout ranges:

1. Quick Surveys (5-15 mins): $5 to $95 for providing feedback.
2. Demos/Interviews (30-60 mins): $75 to $600 for more in-depth sessions.
3. Payments are processed within 5 days via PayPal, gift cards, or Visa.

It's flexible, low-pressure, and a great way to stay involved in industry trends while earning on the side. 

Apply here and Start making extra dollars today!

🎯 How Keyword Prioritization Works in Google Ads
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Curious about how Google Ads decides which of your ads to show? Understanding keyword prioritization offers a valuable peek into how the auction process works and what influences which ads appear in search results. Let’s explore the five core rules that shape Google Ads’ keyword prioritization strategy.

Key Rules of Keyword Prioritization

1️⃣ Exact Match Takes the Lead

When a user’s query exactly matches one of your keywords, that ad will always take priority over others in the auction. This precision ensures your ad shows up first.

2️⃣ Identical Match Comes Next

If there’s no exact match, Google prioritizes keywords that are identical to the query, even accounting for misspellings. However, minor differences like plural forms or synonyms won’t receive the same priority—“dog” and “dogs” won’t be treated equally.

3️⃣ Phrase and Broad Matches Follow

When exact or identical matches aren’t available, Google shifts to phrase and broad match keywords, or those thematically related to the search query. This broader approach allows ads to appear for searches that align with your general targeting themes.

4️⃣ Ad Rank Still Matters

When multiple keywords are equally relevant, Google uses Ad Rank to decide which ad to display. Your bid, quality score, and expected performance all come into play here, impacting whether your ad makes the cut.

5️⃣ AI Expands the Auction Pool

If the user’s search isn’t an exact fit for your keywords, Google’s AI analyzes your keyword themes, targets, and intent. This helps decide whether your ad still qualifies to enter the auction, giving it another shot at visibility.

💡 The Takeaway

Keyword prioritization isn’t just about matching words—it’s a nuanced system that balances relevance, performance, and intent. To succeed, focus on structuring your campaigns with a mix of exact and broad keywords, optimize your Ad Rank, and give Google’s AI room to work for you. For a deeper dive into these insights, including tips on ad types that get priority, explore Jyll Saskin Gales’ full article.

Reddit’s Growth and Advertising Potential
_{Insights from stackedmarketer} 

A significant boost came from Google’s August 2023 core update, which prioritized Reddit threads in search results, leading to a 5.72x increase in organic traffic within nine months. Currently, nearly two-thirds of Reddit’s traffic comes from organic search, blending search-based and social behavior.

While Reddit’s ad revenue grew 20% in 2023 and is expected to rise another 28% this year, it remains heavily reliant on ad dollars. The platform’s contextual advertising approach offers opportunities to reach users based on relevant content without needing extensive personal data. However, many Reddit users remain wary of personalized ads, with high ad blocker usage being common.

Reddit’s user base primarily consists of Gen Z and millennials, making it a good fit for brands targeting younger audiences. These users also tend to spend more on non-essential items, providing an opening for higher-end product marketing. However, advertisers need to align with the platform’s native tone and values, as Redditors favor authentic content and expert opinions.

Despite some challenges with ad reception, Reddit ranks high in advertiser satisfaction, particularly for its customer service and ad-buying experience. Brands seeking top-funnel growth may find success using Reddit for brand awareness through paid ads or content marketing efforts. While Reddit excels in driving traffic, its effectiveness in conversions remains less certain, positioning it as a valuable tool for awareness rather than bottom-funnel efforts.

AI Tools to supercharge your productivity

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🎓 Humy: Interview historical figures, generate interactive assignments, and support your students with AI tutoring.

📝 Echo: A note-taking app that uses AI to organize and refine your thoughts, allowing you to think deeper.

That’s all for today! While we curate another Growth edition for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰